There are more and more wedding directory sites trying to promote themselves to wedding suppliers, and this can lead to confusion over which ones you should list your business on. In order to select the one that's right for you, there are some things that you should look at in light of the experience you want your potential customers to have.
You can publicise your company and attract visitors to your website, without blowing a hole in your marketing budget by listing your business on free directory sites. Even though free listings should be taken advantage of because they make a great starting point, there are a few negative aspects to using them. For instance, most of the time only limited contact information like name, address, website and phone number can be listed.
On the downside, many of the free directory sites are not particularly attractive in terms of the way they look, and are sometimes quite hard to navigate around. Another area to consider is whether other suppliers on the same directory will be listed above you because they pay. This is almost always the case, but some of the newer directories will allow Brides to sort the list in different ways, and not always on who's paid for the premium listings. Therefore, choose the free directories carefully and don't feel under pressure to take up every free listing offer that comes along.
Both wedding suppliers and brides that are looking for suppliers can benefit more from most of the paid directories. These sites make it a lot easier for brides to find a supplier according to their specific needs and preferences since you can post more details about your business. Getting your details listed on the directory is as simple as sending an email with your details to them, which is great because you do not have to go through the trouble of doing it yourself. On the other hand, it is not that simple to modify those details between renewals. Another thing is, you have to pay per state or country which can be a problem because you might end up having to pay twice as much just so you can include your listing in the areas to want to promote your business in, if you just happen to live close to the border. The last thing is to make sure you get value for your money, meaning they should provide regular reports on things like number of users that viewed your listing, number of times favourited, links clicked etc.
These days, both brides-to-be and wedding suppliers are presented with heaps of new directory sites to choose from that offer better services. These new directory sites offer featured listings as well as free listings. Also, users can sort the lists according to their preferences with regard to location, budget, feedback etc. All users of the directory can very easily be notified of any special promotions you decide to have. These directories also let businesses post their information themselves and make changes when they need to. Images as well as videos can also be uploaded, giving business a chance to help their potential customers get a better idea about your company and services provided even before they contact you. There is nothing wrong with having potential customers that are already interested in your services before getting in touch with you.
You can publicise your company and attract visitors to your website, without blowing a hole in your marketing budget by listing your business on free directory sites. Even though free listings should be taken advantage of because they make a great starting point, there are a few negative aspects to using them. For instance, most of the time only limited contact information like name, address, website and phone number can be listed.
On the downside, many of the free directory sites are not particularly attractive in terms of the way they look, and are sometimes quite hard to navigate around. Another area to consider is whether other suppliers on the same directory will be listed above you because they pay. This is almost always the case, but some of the newer directories will allow Brides to sort the list in different ways, and not always on who's paid for the premium listings. Therefore, choose the free directories carefully and don't feel under pressure to take up every free listing offer that comes along.
Both wedding suppliers and brides that are looking for suppliers can benefit more from most of the paid directories. These sites make it a lot easier for brides to find a supplier according to their specific needs and preferences since you can post more details about your business. Getting your details listed on the directory is as simple as sending an email with your details to them, which is great because you do not have to go through the trouble of doing it yourself. On the other hand, it is not that simple to modify those details between renewals. Another thing is, you have to pay per state or country which can be a problem because you might end up having to pay twice as much just so you can include your listing in the areas to want to promote your business in, if you just happen to live close to the border. The last thing is to make sure you get value for your money, meaning they should provide regular reports on things like number of users that viewed your listing, number of times favourited, links clicked etc.
These days, both brides-to-be and wedding suppliers are presented with heaps of new directory sites to choose from that offer better services. These new directory sites offer featured listings as well as free listings. Also, users can sort the lists according to their preferences with regard to location, budget, feedback etc. All users of the directory can very easily be notified of any special promotions you decide to have. These directories also let businesses post their information themselves and make changes when they need to. Images as well as videos can also be uploaded, giving business a chance to help their potential customers get a better idea about your company and services provided even before they contact you. There is nothing wrong with having potential customers that are already interested in your services before getting in touch with you.
About the Author:
Mark Strefford is an expert in marketing wedding businesses online, and is the CTO of TheWeddingVine.com, a leading wedding supplier directory, styling and planning website.
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