Monday, 9 November 2009

You Can Buy Jewelry Online And Save Money

By Bart Forcey

More and more people opt to buy jewelry online as it becomes more and more trendy. But sorry to say, the con artists know that just as well. However, by keeping yourself up to date with new information regarding safe online shopping you can stay one-step ahead of them.

If the online jewelry market is such a risk to buyers, why should one bother to buy jewelry online then? As with everything else in life, not all of it is bad. One of the biggest advantages of buying jewelry online is the wide variety and reasonable prices. Also the fact is that you are more likely to find that exclusive piece of jewelry online than in the jeweler's store.

In spite of all in favor of buying jewelry online that it is sold at more attractive prices, the possibility to compare features of several items, not having persistent sales persons around you and the comfort of your own home, there is just as much not in of buying jewelry online. Unfortunately, deceitfulness of online merchants and counterfeit jewelry does exist and is one of the negative factors regarding online jewelry shopping.

In spite of this potential, the great majority of online merchants are honest. You can educate yourself and take precautions to not to fall victim to fraudulent transactions. There are some easy measures you can implement in order to buy jewelry online with confidence.

There is ample free information available on the authenticity of jewelry and what you need to be on the lookout for. Make an effort to do some research on the website you are likely to buy from. Search for reviews and marketing methods other than online advertising. Are they associated with any consumer related agencies or with the Better Business Bureau? Should you need to contact them in person, do they have a physical address and is it confirmed?

Be sure of what you want and the amount you are prepared to spend on it. To buy jewelry online can be overwhelming due to the thousands and thousands of pieces to choose from and the good prices at which it is offered. For precious gemstones, ask for a grading report that is certified by the American Gem Society Laboratories, the International Gemological Institute or similar institutions with authority.

What to do if you receive your jewelry and you are not happy with it? Check to ensure the merchant offers a "no questions asked, 30-day money-back guarantee," Make sure you understand what their return policy entails. If you do find you need to make a return, always send the item back fully insured and with a return receipt request or proof of mailing.

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