Friday, 21 August 2009

Wedding Photography - How to Succeed In the Business

By Anthony Clark

The wedding photography industry is a competitive one. This article will provide beginning photographers with tips on how to do well in the industry.

(1) Get in place an effective, efficient ordering system online, if your plan is to do destination weddings. It is obvious that your studio will not receive visits from people that are from out of town. Consider doing orders over the Internet. Think about using an additional vendor to handle the sales and orders.

2) Develop working relationships with different wedding vendors to increase the referrals to your photography business. This can include hotels, honeymoon resorts, bridal services, and caterers, to name just a few. Offer to take portraits at no charge, as well as complimentary prints and consultations with your vendors. For instance, with a resort, you should offer to take suite or portrait photos at no charge. Make sure you are on the head of their preferred vendor referral list. Watch for new businesses or organizations that are starting up in your area and contact them to inquire about putting you on their lineup of preferred vendors.

(3) Provide High Quality (this should be obvious). The meaning of this is the production of images that are exposed properly and are edited with correct colors. Devote time to create lovely books.

4) Above all, have the attitude that you will do whatever has to be done, to make the wedding go smoothly. Do not hesitate about going to the store, prior to the wedding, to get something for the bride, even though you are just there to photograph the wedding. Do not stick to just doing your job of photography. If you assume added responsibilities, this will improve your good name in the business and increase your referrals as a result.

(5) Make an effort to really connect with your clients. There are plenty of talented photographers in the business. An extra element of service and comfort is added when you connect on a human level.

If you adhere to the preceding advice, you can boost your success as a photographer in the competitive field of wedding photography.

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